Atomic Direct Releases DRTV Spots for Mission Athletecare

Portland, Ore. (PRWEB) June 12, 2015

For the third year in a row, Atomic Direct has produced campaigns for Mission Athletecare products. This marks the third year that Mission?s EnduraCool Towel campaign has aired, and the second year for Mission?s Multi-Cool.

Both products rely on EnduraCool technology (when wet) to cool the products to 30 degrees below average body temperature. The Towel spot features endorsements by professional athletes Serena Williams, Jimmie Johnson, and Drew Brees. The Multi-Cool spot features Mia Hamm and Kevin VanDam.

Each campaign includes one and two-minute direct response television spots as well as web and in-store videos. This year?s Towel spot features brand new footage, actors and athlete testimonials; the Multi-Cool spot takes existing footage from last year?s spot. Each campaign encourages viewers to go to a Lowe?s store, order directly by phone or buy online at All orders placed over the phone or online receive a free sports bag.

?At Atomic we love building strong relationships with clients through OmniChannel campaigns,? states Atomic Founder & CEO Doug Garnett. ?Thanks to the power of DRTV demonstration, we are able to continue to deliver such powerful results for Mission Athletecare.?

About Atomic Direct

Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Atomic clients include: Lowe?s, Misison Athletecare, Rubbermaid, DuPont, Drill Doctor, Kreg Tool and Briggs & Stratton. Visit the company online at: or read the blog:

About Mission Athletecare

Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game ? delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition. The Company first unveiled its line of innovative EnduraCool? instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at and follow the brand on Twitter @MissionAthlete.


For More Information:

Cydni Anderson

Account Executive



New app brings golf history, records and results for all top professional golfers and tournaments to your mobile device

Prescott, Arizona (PRWEB) April 28, 2015

The 24/7 GOLF app from provides complete Golf History, Results and Records for:

All tournaments and Majors on the PGA TOUR, the European Tour, the Champions Tour and the LPGA, including the PGA TOUR back to 1970, the Champions Tour back to 1990, the European Tour back to 1990, and the LPGA back to 1963

All Men?s, Women?s and Senior Majors. For the Men?s Majors, we provide The Open Championship (British Open) back to 1946, The Masters entire history back to 1934, the U.S. Open entire history back to 1895, and the PGA Championship entire history back to 1916. Cumulative records are also provide for all Men?s Majors, Women?s Majors, and Senior Mens Majors include lowest rounds, lowest totals, most victories, and more.

All total we have coverage of over 520 tournaments!

24/7 GOLF also provides complete information, results and records for over 6800 players (male and female players, including seniors, from around the world). For each player we provide their career summaries, results per year, results in individual tournaments, and their cumulative records (best rounds, best finishes, victories, etc) for their career.

24/7 GOLF is also the perfect companion app for watching golf on TV.

This one of a kind app is available for iPhones and iPads via the Apple App Store, for only $ 4.99 per year (in-app purchase). Android version is coming soon!

For more info, visit, or search for ?24/7 GOLF? in the Apple App Store.

TDG: OTT Video Is the ?Killer App? for Home Broadband in Latin America

Plano, TX (PRWEB) June 11, 2015

According to new research from TDG, Latin America is poised to become an important market for OTT vendors of all kinds, whether equipment, content, or service providers. El Futuro de TV ? OTT Video in Latin America, 2015-2025, TDG?s first foray into the Latin American TV market, offers an original analysis of the social, cultural, economic, and technological factors shaping this emerging market. It also features detailed OTT and TV viewing forecasts for key Latin American countries.

?Latin America is an important global market by virtue of its size, growth, and cultural relevance?and, of course, its crossover with an increasingly Hispanic US market,? notes Joel Espelien, TDG senior analyst and author of the new report. ?This developing opportunity was not lost on Netflix, which first entered the market in 2011 and is now available in 43 countries across the region.”

As of April 2015, Netflix reported more than five million subscribers in Latin America, less than originally expected. Recent growth, however, has spurred Netflix to invest heavily in original Spanish language content specifically designed for this market. ?The fact that Netflix is expanding its efforts in the region should send a strong message to others that the time for entry is now,? Espelien asserted.

As proof, Espelien points to significant changes over the past two decades, including: a growing young population; a common Spanish and Portuguese language media market; and the emergence of an educated, urbanized middle class. Combined, these elements are the driving force behind a sizable base of technology-savvy, Internet-connected consumers now encountering OTT video.

But OTT video in Latin America also faces inhibiting forces, including poor penetration of fixed broadband, widespread poverty, and the dominance of legacy free-to-air broadcasters. Despite these challenges, TDG forecasts that OTT video will experience strong growth in Latin America over the next decade. By 2025, Latin American OTT video viewers will collectively consume 25% of all video viewed, generating US$ 8 billion in annual revenue.

El Futuro de TV ? OTT Video in Latin America, 2015-2025 offers a detailed examination of this emerging OTT TV market, including:

?A summary of OTT video services in Latin America;

?An examination of the drivers and inhibitors for OTT video in the region;

?A forecast of OTT video growth in Latin America over the next decade (2015-2025), including use and revenue potential; and

?Recommendations for key ecosystem participants based on our forecast.

TDG?s new report is now available for purchase. For more information, please contact our sales team at sales(at)tdgresearch(dot)com or 469-287-8050.

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American Road Magazine?s Spring Issue Uncovers Ancient Routes and Roadside Attractions

Detroit, Michigan (PRWEB) May 01, 2015

American Road?s journey to yesterday starts in the American Southwest. ?Trail of the Ancients? traces its roots to a time when Utah pioneer Albert R. Lyman discovered the prehistoric dwelling he called ?Soose Castle? and began piecing together the history of the vanished people. His work inspired a movement that created a scenic byway from the Four Corners area through Colorado and Utah and into Arizona, picking up primordial dust with every mile. We look at the road through the legends that arose from its landscape?tales of Coyote, Spider Woman, and the Twin Hero gods.

?American Road?s Oldies and Goodies? is the latest compendium piece, and it presents a collection of the country?s oldest things. Among its twenty-one vignettes, you?ll meet Granddad, the Queensland lungfish who?s resided in Chicago since 1934; the creosote ring hailed as King Clone; the country?s longest-burning lightbulb; and Martinka?s, the nation?s oldest magic shop. Say ?Abracadabra? and time stands still.

After an outing that explores the stony furrows that are New York?s Finger Lakes, we search out the Fountain of Youth; dig up the old birdman at Cahokia Mounds; dig into the singing sand near Fallon, Nevada; and dig down into Grand Caverns, the oldest continually operating showcave in America.


American Road


PITTSBURGH, PA (PRWEB) June 11, 2015

InventHelp, one of America?s leading inventor service companies, is giving inventors the chance to receive advice from the pros in the comfort of their own home with George Foreman Inventors University. The online site contains a series of videos featuring educational seminars on popular topics such as licensing, patenting, branding, and more. The videos are available for purchase at

The George Foreman Inventors University gives inventors the opportunity to learn from experts in various fields and provides them with insider advice on taking their inventions and new products to market. Filmed at InventHelp?s INPEX, America?s Largest Invention Trade Show, this series of educational videos also includes seminars on crowdfunding, direct response TV, and getting online publicity for an idea.

?We like to provide educational information for our inventors at every stage of development,? said Nicole Lininger, INPEX Trade Show Director and Director of Corporate Communications for InventHelp. ?We feel by arming inventors with knowledge and guidance, they are better prepared to try and take their invention to the next level.?

Videos can be purchased separately or in a package including all seminars for just $ 209.99. Once the videos are purchased, inventors have unlimited access to watch these strategy-packed seminars as many times as they would like.

InventHelp, helping inventors since 1984, is a leading inventor service company. InventHelp submits our client?s inventions, products or ideas to industry in an attempt to obtain a good faith review. For more information about InventHelp services, visit our website here or call 1-800-INVENTION.

INPEX will celebrate its 30th Anniversary Show, June 16-18, at the Monroeville Convention Center, just outside of Pittsburgh, Pa. The annual expo is a unique trade show that brings inventors together with industry representatives in one easily accessible forum. The show also features private product searches, where inventors can present their ideas to large, well-known companies, like AllStar Marketing, Schroeder & Tremayne and Partsmaster, who are looking for new products to add to their existing lines. Visit our website for more information.

Millenway Studios Launches Don?t Die Birdie

Cupertino, CA (PRWEB) May 01, 2015

In the game the player should descend, evade and survive in this exciting jungle adventure. When jumping from branch to branch gamers have to look out for treacherous branches as well as dangerous insects, in particular the big black spiders, that will try to attack. It?s easy to start playing, but it takes a lot to become a master.

In designing the game Millenway Studios wanted to create a game that was appealing to a wide audience. This with a design of inviting colors as well as cute and friendly characters in an easily expandable universe.

?We?ve been working hard for a long time to produce Don?t Die Birdie. We?ve put our hearts and souls into what we believe will, with it?s charming characters and attractive design, be a new favourite game for many.? Eyoel Lundberg, CEO, Millenway Studios.

Don?t Die Birdie, the addicitve and wonderfully animated iOS game, is available now in the App Store at:

?10 Best Father?s Day Gifts? Rank at the Top of Shopping Tips for Dad from Gift Shopping Experts at

Fort Lauderdale, FL (PRWEB) June 11, 2015

Any dad can tell you that the most important part of Father?s Day is spending it with family, but the experts at have done some digging ? and according to their observations of retail trends in Father?s Day purchases, some gifts stand out more than others do when it comes to Dad?s special day. Gadgets and ?guy stuff? make up most of the 10 Best Father?s Day Gifts for 2015, according to the gift shopping pros.

?Dads are always happy to celebrate Father?s Day with the kids,? says Leslie Linevsky, co-founder. ?The best gifts are tailored to fathers? favorite activities; gifts that show you really put some thought into what he?d enjoy ? and that you will give him the day to indulge in his hobby or favorite pastime. Father?s Day is about what he is passionate about, not what you want him to do.? retail experts report that the hottest Father?s Day Gifts for 2015 include:

1. Fishing gear. From fishing rods and reels to accessories that make angling more of an adventure, let the outdoor enthusiast Dad bask in the day by relaxing with his favorite hobby. Promise to pack a cooler with his favorite sandwiches and let him set out to test his new equipment.

2. Back and neck pain relief. Ease Dad?s aches and pains with a massage chair or zero gravity recliner from Relax the Back that promises to chase away years of tension and everyday muscle stress. Position the chair in front of the TV, hand him the remote and watch him transition to a state of total relaxation.

3. Immortalized memories. Professionally made photo books and DVD compilations of treasured family videos are always great gifts to commemorate Father?s Day. Pull together photos of last summer?s softball league season, the family reunion or old family photos and create a one-of-a-kind gift for your favorite patriarch.

4. Stylish hats. Indulge your dad?s style with a fedora or Panama hat that lets him express himself when he?s out and about. DelMonico Hatters has plenty of inspired hat styles for men. Even if your dad isn?t the guy who would buy one for himself, he probably won?t be able to resist channeling his inner adventurer with an Indiana Jones-style hat.

5. Building and hobby craft supplies. Give your favorite builder the tools, accessories and especially the time necessary to tinker, build or create something new. Look at kits for beginning skill levels or specialty hand tools for the expert hobbyist. Handy dads are thrilled to log man-hours in the workshop.

6. Eye-catching men?s jewelry. Whether your dad would love a Gucci dog tag necklace or a chronograph watch, finding him the perfect piece of luxury jewelry for men will make his year. Men really do like good-looking jewelry as much as women do, especially if it has the right balance of masculine style and wearability like the jewelry fashions at Mayors & Birks Jewelers.

7. Dad?s day off. Let your favorite father figure relax with an ice-cold lemonade or other libation while you handle the household chores he?s usually responsible for ? and top it off with a certificate that lets him claim the same type of day any time throughout the year. Hard-working dads need time to regroup and recharge.

8. Exercise equipment and fitness gear. Busy dads still need to stay healthy, and for many, the perfect solution is home gym equipment. From free weights to trainers, bikes and tread climbers, home gym equipment can help dads squeeze in a workout when they have time.

9. Fashion accessories. Take a cue from your dad?s sports passions. Is he a football fan, Nascar follower or golf aficionado? You can find sports themed shirts, caps, jackets and leather goods at every price point. For the rough and ready guy, the experts at suggest snagging a professional bull rider belt buckle from Montana Silversmiths? PBR Collection to add a little panache to your pop?s wardrobe.

10. Grills and grilling accessories. The whole family will enjoy Dad?s cookouts, so why not spring for a grill or accessories that will turn any backyard cookout into a gourmet meal? Rotisserie attachments, veggie grilling kits and commercial-quality utensils can transform an ordinary barbecue into a culinary adventure.

?The perfect Father?s Day gift is something that?s as meaningful as it is enjoyable. Dad loves practical, and if your gift adds to his favorite pastime or activity, you?re golden,? says Linevsky. ?Taking the time to choose a gift that your dad will enjoy really shows him that you care, and the bottom line is that?s what dads really want.?


Since 1996, has connected shoppers and the products they love. With the company?s new Dynalog dynamic catalogs, they offer simple, accessible shopping from more than 740 major and specialty retailers through mail, online and mobile platforms.

Shmoop Releases New Feature, Translating Learning Guides in Emoji, Pig Latin, Leet, and Other Languages

Mountain View, California (PRWEB) April 28, 2015

What if Homer wrote the Odyssey in Pig Latin? What if Fitzgerald composed The Great Gatsby in Leet? What if Dante penned the Inferno in emoji? (Burning frowny face?) These modern-day hieroglyphics usually don?t have a place in the classroom, but Shmoop (, a digital publisher aiming to make learning fun, has found a way to incorporate them?along with several other unique languages?into the learning process.

Shmoop?s motto is ?We speak student,” and “student” has many dialects. Shmoop users can now translate dozens of learning guides into all sorts of fun languages, including emoji, machine language, Pig Latin, Shakespearean, Hodor, and leet. To see it in action, students can navigate to learning guides such as eowulfBay?er, Beowulf?and Fahrenheit 451, pick a language at the top of the screen, and watch the magic happen. As it turns out, Crime and Punishment is much easier to follow in Hodor.

To continue the fun, Shmoop offers other study-break features across the site. Users will find clever “Did you mean?” search suggestions, punny articles that imagine a world in which Poe wrote “The Sirloined Letter” instead of “The Purloined Letter,” and a Shakespeare Translator that can turn your speak into Shakespeake. At Shmoop, learning and fun always go hand in hand?or rather, handeth in handeth.

About Shmoop

Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching resources. Shmoop content is written by experts and teachers who collaborate to create high-quality and engaging materials for teachers and students. Shmoop Courses, Test Prep, Teaching Guides, and Learning Guides balance a teen-friendly, approachable style with academically rigorous concepts. Shmoop sees 11 million unique visitors a month on its site and offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company has been honored twice by the Webby Awards, named ?Best in Tech? twice by Scholastic Administrator, and awarded Annual Education Software Review Awards (EDDIES) three years in a row. Launched in 2008, Shmoop is headquartered in a labradoodle-patrolled office in Mountain View, California.

Datos Media Technologies Enters into a Reseller Agreement with FileCatalyst and Provides Accelerated File Transfer Solutions to Basque Public Television (ETB)

Ottawa, Canada (PRWEB) June 11, 2015

Unlimi-Tech Software, Inc., an Emmy

Walmart in Southwest Orlando Now Offers Mobile Device Repair Services From Cellairis

Orlando, FL (PRWEB) May 01, 2015

Cellairis is a nationwide cell phone repair and computer repair franchise that is known for delivering fast service and unbeatable prices on repairs for the latest iPhone, iPad, Samsung Galaxy and Mac models. The newly established store-within-a-store concept enables customers to have their mobile device fixed while they shop. Cellairis employs certified technicians who are trained and equipped to perform on-site cracked screen replacement, battery replacement and water damage repair. In most cases, your iPhone or Samsung Galaxy can be restored in less than an hour. All repair services from Cellairis include an industry best warranty on parts and labor.

In a recent article, Square Trade notes the ?brisk sales for the new, larger iPhone 6 Plus among current iPhone users, with 34% intending to upgrade. Respondents cite the larger screen, better camera and “smart home” connectivity features as compelling reasons to switch phones.?

Cellairis acknowledges the fact that with this upgrade comes a more significant vulnerability to damage and a more urgent need for repair. The recent launch of Cellairis inside Orlando Walmart provides a solution for the aggressive consumer need for mobile device repair services that are fast and convenient.

?No one wants to deal with a cracked iPhone or waterlogged iPad while on family vacation. We provide hassle-free and fast repairs inside the local Orlando Walmart so that customers can get back to having fun,? says Taki Skouras, the co-founder and CEO of Cellairis.

Cellairis helps customers extend the life of their mobile device in more ways than one. They are a leading retailer of fashion-forward cases and innovative accessories and they also offer a Triple Protection Plan that gives customers unlimited glass replacement for life.

If you would like to get more information about Cellairis and the device repair franchise or to find out if a Cellairis repair center is coming to your nearest Walmart store, please email mgann(at)cellairis(dot)com.

About Cellairis: Cellairis has franchises throughout the United States including multiple franchises in the greater Orlando area. Their device repair centers are committed to providing fast turnaround times and guaranteed repairs on iPhone, iPad, Samsung Galaxy and other electronic devices. In most instances, mobile devices are repaired the same day, while you wait. From premium fashionable cases and accessories to expert device repair services, Cellairis holds a reputation for exceptional customer service and top quality workmanship. Cellairis also buys and sells used iPhones and iPads for cash.

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